Week 6 - Marketing Considered (Color Schemes for Print/Web)

    Last week I took a break from the FoodOn app to take a look at one of the most widely viewed technology-related blogs out there on the web, Wired. This break has allowed me to consider several implications of the app to better market it for our world today.
    First I considered what the app really was. It was in essence, a food ordering app with many fixings and features that make it different from the other possible services out there today. I realized that this was revolutionary because in our day, we have access to advanced technology 24/7. The way that we are connected transcends normal boundaries due to the worldwide web that has become ubiquitous in our culture. Therefore, the customer base is already established. The next way to figure out how to get this product widely used by the consumer base, is marketing.
    Marketing plays an overwhelming role in the consideration for any product because it is the advertising that will get people to use the product and then ultimately trust the product. It is no good if a product is touted to be great but no one uses it because there have been some people who have tried it and found it to fail. This will cause an uproar of distrust that will destroy an up and coming service such as FoodOn. Therefore, what I now must consider is how to market it to the people itself.
    Last week we talked about color in the computer world and in the print world which can be interrelated to the idea of marketing because marketing for this kind of product will have to be considered online as well as in print.
    Online, what I will get into more depth next blog post, is possibly having in addition to the main app, the same services but on a website as well that you can access with your phone number and password that will present you with the same options and features as the app does for your phone. In this way, people without smart phones or people who are just at home on the computer who find accessing a web page is more suitable, then this option will ensure that those customers are not lost.
    But for now, if we must consider the color scheme for the online adverts, then the colors must be in RGB so that it can be properly viewed online. These colors, known as additive colors serve as the basis for web based images. For print, the adverts must be printed in CKMY so that the web-based images will match the print adverts. If our color scheme is not consistent throughout our advertising campaigns, people will lose faith in our service and in the early stages of marketing, consumer trust is essential. The print based CKMY color adverts will most likely be featured in magazines, newspapers as well as the menus of the restaurants themselves. Therefore, our service will be known as a trustable companion to the restaurant themselves.
    All in all, the advertising campaigns will have to be extensive. But I believe that because the service is so consumer intuitive, word of mouth will hopefully play a large role in spreading the news on FoodOn.